Change it all.
8 years of work. Dozens of successful campaigns. A brand turnaround that continued all the way to a successful IPO. Then, I collaborated with artists across 3 continents and 5 time zones to reinvent every corner of the brand I helped create.
Threading the message across every platform.
Different car-buyers, different journeys.
Built in Barcelona, honed in-house. A suite of illustrations for us to play with.
At the gateway to Silicon Beach, along the most traveled freeway in the US, we replaced our sign, and signed off in July of 2020.
